About Us

Meet Ari and Nick

Ari Meisel

Ari’s story starts in 2006, when some unexpected news derailed his booming real estate career: Crohn’s Disease: A highly-debilitating digestive ailment, Crohn's barred Ari from leading a normal life. He lost weight, energy, and the ability to work with regularity — in fact, there were times he could only work for sixty minutes a day.

With a blossoming business to run, Ari knew an hour per day was unacceptable. Against the advice of doctors and loved-ones, Ari embarked upon an extraordinarily painful journey to cure what medical textbooks consider an incurable disease.

Through excruciating amounts of trial and error, Ari not only regained control of his life but beat this seemingly unbeatable disease — and is now symptom-free.

Less Doing, More Living; Less Doing Virtual Assistants; and Less Doing BPO are the result of Ari’s amazing journey back to health, happiness, and well-being.

Ari currently lives in New York City, where he spends every ounce of free time with his loving wife, Anna, and four fantastic kids — Benjamin, Lucas, Sébastien, and little Chloe.

Nick Sonnenberg

A serial entrepreneur with a passion for creating companies that positively disrupt the way people live, Nick Sonnenberg is the co-founder of Less Doing, and the former CEO of CalvinApp.

Before making the jump to the startup technology space, Nick spent more than eight years on Wall Street as a high frequency algorithmic trader. His personal mission is to help busy entrepreneurs and executives optimize their lives in a meaningful way and help them go from idea to execution in as few steps as possible.

In addition to his professional interests, Nick is an avid chess player, traveler, and athlete. He was also the youngest person ever to graduate from UC Berkeley with a Masters degree in Financial Engineering.

Less doing, more living.

Optimize, automate, and outsource everything in your life and business in order to be more effective.

Let's create your membership for a fee of $ To get started, we just need your email.